Webinar – August 15, 2025, 9:30–10:30 (EET)
AI as a Driver of B2B Sales Efficiency – How to Close More Deals with Less Effort and Greater Value
The most successful and value-driven sales professionals are already using AI to enhance their sales process.
In 2025, sales will no longer be just a series of cold calls and cold emails or manual CRM reporting. Sales will change and customers will expect more. Are you ready to innovate?
The most successful sales teams use AI in their daily work. Not just as an experiment, but as part of a scalable, intelligent and effective sales process, and scaling the sales playbook.
In this webinar:
You’ll learn how AI frees up time for customer work, helps you prioritize smarter, and creates more value-driven proposals and messages.
You'll learn how AI can become a day-to-day sales assistant and a sales playbook developer, rather than a scary threat or unnecessary expense.
See a new AI tool to streamline B2B sales playbooks and processes and scale sales!
This session is co-hosted by Oona Kankkunen from Network & Growth and Jone Korpi from Revial. Together, they’ll demonstrate how modern sales teams develop scalable playbooks, improve sales pipelines, and use AI to achieve measurable growth.
We will show how AI can help to systematise and streamline the sales process, and for the first time publicly present a new AI solution developed specifically to systematise the B2B sales process, develop sales playbooks and improve efficiency.
What you’ll gain
The anatomy of a modern B2B sales process
What AI should do for you — and what it shouldn’t
How to elevate your sales playbooks and processes with AI assistance
How to build your own AI-assisted sales playbook and use AI for continuous sales coaching
Who should attend?
This webinar is ideal for B2B sales leaders, commercial directors, and business development professionals who want to make their teams more effective and results-driven — combining value creation with operational efficiency.
