Oona Kankkunen joins Revial as Co-Founder and Advisor — bringing AI into the heart of modern sales

Oona Kankkunen, founder of Network & Growth, a leading strategy and sales training company, has joined Revial as Co-Founder and Advisor. 

She will act as Revial’s key commercial advisor, bringing deep expertise in modern B2B sales, growth strategy, and sales leadership.   

“Oona holds a truly exceptional position among Finnish sales leaders. She’s a trusted advisor, an experienced trainer, and a visible influencer whose network reaches deep into the core of B2B sales.Now she’s helping drive Revial’s growth from the ground up — with the shared mission of modernizing how sales is done in Finland.”  

-Jari Mattila, Revial Co-Founder

Creating added value for Network & Growth clients through AI 

Network & Growth helps companies modernize their sales processes and align them with today’s buying behavior.Through this new partnership, the firm will integrate Revial’s AI technology into its training and client development work — providing a completely new layer of value to sales development and sales team coaching.

"We modernised B2B sales to help companies accelerate both sales and awareness growth, and now with this new partnership we can offer our customers a new level of value-added sales development and AI-enabled sales skills development."

Revial will be a core tool in Network & Growth’s training programs, internal sales development, and client follow-up.

“I tested dozens of AI tools because, at Network & Growth, we wanted a solution that could truly support salespeople in demanding environments — one that reduces wasted time and pressure while increasing value creation through deeper customer understanding. 

Most AI solutions were too generic. They summarized meetings but didn’t help in the crucial moments where deals are won — or lost. 

Revial stood out because it doesn’t add AI around sales — it builds AI into the sales process itself. This is the first tool that truly understands the daily reality of a B2B salesperson and supports them in the moments where empathy, understanding, and timing make all the difference.”

- Oona Kankkunen

What is Revial? 

Revial isn’t about replacing salespeople with machines — it’s about letting AI handle the repetitive tasks so that humans can focus on what truly matters: listening, understanding, building trust, and creating value. 

Salespeople forget, misapply strategies, and sometimes fall into habits that lead to inconsistency.

At the same time, many sales leaders insist their strategies and playbooks have been “covered plenty of times” — yet, in reality, they quickly fade in everyday practice. 

In truth, many salespeople fight their own battles — on their own terms — creating random wins without understanding what caused them.The result is inconsistent performance and fragmented customer experiences.When customer understanding lives in silos, so do results. 

“Humans are limited beings — and that’s a good thing.AI can take on the burden of preparation and memory, allowing salespeople to be present, curious, and focused on delivering real value.”— Jone Korpi, Head of AI, Revial 

Revial addresses a costly issue for sales teams: lost deals, siloed data, and missed opportunities caused by poor customer insight.It helps salespeople deepen understanding, improve value creation, and make progress every day — systematically.

Revial brings efficiency, intelligence, siloed data and systematics to the very moments where sales are made: 

• Salespeople ask smarter questions 

• Objections are identified and addressed — often before they’re voiced 

• Buyer personas are better understood and influenced 

• Proposals are built faster and more personally 

• Every customer interaction becomes a learning opportunity — and the knowledge stays with the team, not just the individual

“When founding Revial, we were fascinated by how something as cold and logical as artificial intelligence could actually create warmer, more meaningful customer interactions.”— Jone Korpi, Revial 

AI has made it easier, faster, and more supported for salespeople to understand their customers, ask the right questions, and create genuine value — while saving time.  

“We’re now seeing how AI leads to deeper customer understanding.Without it, sales often feels pushy to the customer and exhausting to the seller.With AI handling the repetitive tasks, salespeople regain motivation and meaning in their work.At the same time, Revial continuously improves the company’s sales playbook and processes — scaling them into everyday use for sales teams and leadership alike.”— Oona Kankkunen